PROJECT OVERVIEW
This project is what I consider the sweet spot! It's a perfect scope. This was a direct to client CTV campaign. We had a smaller crew, which allowed us to be agile and move quickly through a lot of setups, but just enough to really make it all happen.
And because, of course, I'm self-indulgent, I got to wear many a hat on this one: Creative Director, Writer, and Director. As if the client and crew weren't sick of me already...
The goal here was to create an ad for apartments and townhomes that was focused on the people just as much as the places. So we wanted to imbue the whole project with real heart.
So, I worked closely with Director of Photography, Dan Abel, and we opted for an anamorphic lensing choice and a handheld feel to really breathe life into the whole spot, and I really think it worked!
And if you look closely, you just might see my daughter in this one!
FULL CREW
Production Company: Small Hill Films
Creative Director/Writer/Director: AJ Campli
Director of Photography: Dan Abel
1st AC: Mitch Wheary
Gaffer: Ben McLaughlin
Key Grip: Devon Voelkel
Best Boy Grip: Dan Ray
Production Assistant: Fiona Amos
