PROJECT OVERVIEW
Cornucopia Institute is a watchdog organization for organic food — which made this the perfect collaboration. Small Hill’s roots are in local agriculture, so we were so stoked to work together on this one!
This 30 second broadcast commercial spot aired during NFL broadcast—a once in a lifetime opportunity for an organic food nonprofit—so the goal was straightforward: explain exactly what it is Cornucopia does in 30 seconds, while making it feel like our host was a reliable consumer.
CREW LIST
ProdCo: Small Hill Films
Creative Director/Director: AJ Campli
DP: Dan Abel
1st AC: Rob Goss
Gaffer: Ben McLaughlin
Grip: Vinnie Colon
Sound: Juan Ortiz
Color: Jonnie Sirotek
